"Bueno, tío": Florentino's communication policy
- lasantiaguinarm
- 17 jun 2022
- 2 Min. de lectura
Florentino will not be eternal, and it is tragic. He is the dream president for Real Madrid, for his financial skills, his knowledge of our history, his sagacity.
A superior being, ser superior, Butragueño rightly said some time ago. After giving an epic show at El Chiringuito, where he was magnificent, even funny, he said goodbye to Pedrerol with a "Bueno, tío" to remember https://twitter.com/elchiringuitotv/status/1537385689326796800
Florentino is a brutal communication asset, let's say beforehand. He knows so much and has such poise that he is a wild card to use on special occasions. I agree that he gives few interviews, I mean, but his choice of "El Chiringuito" is questionable. This interview was greeted with disco lights, Pedrerol's famous tick-tock... Josep's own show but one that is not up to the task of having one of the most successful guys on the planet, and who is already a few years old (75, unfortunately for us)
I cant understand Florentino to watch the Chiringuito when shaving (he said it) with the amount of things he could see. Florentino likes "the casual tone", the show that "uncle Josep" puts on. But precisely for this reason it is not the place to present the Super League, dear Florentino.
And presumably his communication advisers told him, however hasty it had to be done. And if they didn't tell you... it's time to look beyond Ferreras. Another phenomenon, but in its own way, which is the Pedrerolization of politics.
Florentino rarely comes out, and television is so playful (it can be used on social networks, be quoted in the press and on the radio) that the repercussion was enormous, of course.
https://twitter.com/elchiringuitotv/status/1537443525809254402
<
p style="text-align: justify;">Let's see: Pedrerol did ask several appropriate questions, especially the tv juice he got from Mbappe. but the level dropped dramatically with the questions of his team, each one with his particular big heads reflections.
By not going to the club's television, for example, but to a funny exaggerated show... Florentino did not post a single message about basketball (we had just suffered a full-fledged robbery) or women's football (no one from the Josep team was interested not ask even half a question, when it is the place -next to the stadium- that has to grow the most in the club).
But the most dramatic thing was the program's lack of interest in the Super League. And it's dramatic because that's where it was presented, in Josep, in that way. And Florentino drops in the interview that all the clubs are still in the Super League, that the sentence will be important... and nobody returns to it, when that is where the future of football is at stake.
Meanwhile there is a Real Madrid television broadcasting movies at any time, movies that no one sees. I don't know, it seems that we have to turn this whole thing around.
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